Trolley Crane Design Essay Example

Trolley Crane Design Essay Example Trolley Crane Design Paper Trolley Crane Design Paper Introduction For this project, the aim was to research different geared trolley cranes and come up with a brief outline/ design which would meet some specific design limitations. The trolley crane that we had to come up with was meant to be designed to lift and carry a load of 1. 5 tones along I-beam of 4 meters long. The research that we did was mainly on existing trolley cranes and the configurations of these cranes which allowed us to familiarize ourselves with what the crane does and how It works. The way that the crane operates Is by having a person pull a chain. This chain Is connected to a drive shaft which In turn Is connected too pylon and two wheels. These wheels allow the crane to move horizontally along the I-beam whilst sustaining a load. For our crane design, as mentioned above, the I-beam must be able to support the load of 1. 5 tones without failing under the load and the beam length must be 4 meters long. The trolley crane must also be manually operated with one person pulling the chain to operate it. The way that we can ensure that the trolley crane and I-beam will support the specified load is by using some of the basic beam bending theory in strength of trials and by using different tolerance and bearing data from previous notes. 2. 0. Research As a group we researched many trolley cranes currently on the market, this gave us an idea of the competition for our trolley crane and helped clarify the workings of such mechanisms. (See appendix) 3. 0. Product Design Specification 3. 1. Design Brief The alma of this project, is through the researching of other products, Is to produce a design for a geared trolley crane which fits the given specification for our group. 3. 2. Performance The trolley crane should be capable of sustaining a load of 1. tones with a safety factor of 20%. Should run along a 4 meter I-beam. Trolley crane should be operated and manually moved via a chain/gear system. The weight of the trolley must provide stability along the selected I-beam. The Trolley should be removable from the beam for maintenance and re- installation. 3. 3. Environment The trolley will be available to a global market. Being used in a diverse environment, the trolley crane will be subject to a humid/ wet environment and as such will need to be treated in order to resist corrosion. The trolley will be stored in suppliers warehouses before sales. . 4. Product life span The product will be on the market for 7 years. Spare parts will be available for a further 3 years 3. 5. Life in service Should withstand an operating period of 1 hrs uninterrupted use per day for 3. 5 years. Life in service should be assessed against the criteria outlined in the Performance and Environment categories. . 6. Shelf life The product may be stored on-site for up to 2 weeks before being dispatched. Distributor may additionally store the product for several months. 3. 7. Target costs The product should have an end-user cost of IEEE within Britain. Cost of manufacture should not exceed 50% of this cost. The cost of packaging and shipping should be no more than 15% of the manufacturing cost. 3. 8. Quantity Dependent on market demand 3. 9. Maintenance To be maintenance free except for light lubrication once a month and a recommended service every two years. Parts requiring lubrication should be accessible within 10 minutes without the use of special tools or equipment. All fasteners used should comply with BASSES. Spares should be available for 3 and a half years after the product is replaced with a new model. No special tools should be required for maintenance. . 10. Marketing The trolley crane should be used in competition with other models. Some markets which will use the trolley crane are:- small car garages, storage warehouses, workshops etc. The trolley should be light and therefore be able to be moved easily by no less tan two people. It should allow for operation by one man. 3. 11. Packaging The trolley packaging and transportation should be reasonably inexpensive. No more than 5% of the total cost. 3. 12. Size and Weight Restrictions Length of the beam should be no more than 4 meters long. Width and Height to be no more than mm Weight should be no more than keg. Height should be no more than mm 3. 13. Manufacturing process Bearings, pin/bolt and chain will be bought in from a supplier. The wheels and the pinion will be CNN machined using the milling process.

De Broglie Wavelength Hypothesis Overview

De Broglie Wavelength Hypothesis Overview The De Broglie hypothesis proposes that all matter exhibits wave-like properties and relates the observed wavelength of matter to its momentum. After Albert Einsteins photon theory became accepted, the question became whether this was true only for light or whether material objects also exhibited wave-like behavior. Here is how the De Broglie hypothesis was developed. De Broglies Thesis In his 1923 (or 1924, depending on the source) doctoral dissertation, the French physicist Louis de Broglie made a bold assertion. Considering Einsteins relationship of wavelength lambda to momentum p, de Broglie proposed that this relationship would determine the wavelength of any matter, in the relationship: lambda h / p recall that h is Plancks constant This wavelength is called the de Broglie wavelength. The reason he chose the momentum equation over the energy equation is that it was unclear, with matter, whether E should be total energy, kinetic energy, or total relativistic energy. For photons, they are all the same, but not so for matter. Assuming the momentum relationship, however, allowed the derivation of a similar de Broglie relationship for frequency f using the kinetic energy Ek: f Ek / h Alternate Formulations De Broglies relationships are sometimes expressed in terms of Diracs constant, h-bar h / (2pi), and the angular frequency w and wavenumber k: p h-bar * kEk h-bar * w Experimental Confirmation In 1927, physicists Clinton Davisson and Lester Germer, of Bell Labs, performed an experiment where they fired electrons at a crystalline nickel target. The resulting diffraction pattern matched the predictions of the de Broglie wavelength. De Broglie received the 1929 Nobel Prize for his theory (the first time it was ever awarded for a Ph.D. thesis) and Davisson/Germer jointly won it in 1937 for the experimental discovery of electron diffraction (and thus the proving of de Broglies hypothesis). Further experiments have held de Broglies hypothesis to be true, including the quantum variants of the double slit experiment. Diffraction experiments in 1999 confirmed the de Broglie wavelength for the behavior of molecules as large as buckyballs, which are complex molecules made up of 60 or more carbon atoms. Significance of the de Broglie Hypothesis The de Broglie hypothesis showed that wave-particle duality was not merely an aberrant behavior of light, but rather was a fundamental principle exhibited by both radiation and matter. As such, it becomes possible to use wave equations to describe material behavior, so long as one properly applies the de Broglie wavelength. This would prove crucial to the development of quantum mechanics. It is now an integral part of the theory of atomic structure and particle physics. Macroscopic Objects and Wavelength Though de Broglies hypothesis predicts wavelengths for ​matter of any size, there are realistic limits on when its useful. A baseball thrown at a pitcher has a de Broglie wavelength that is smaller than the diameter of a proton by about 20 orders of magnitude. The wave aspects of a macroscopic object are so tiny as to be unobservable in any useful sense, although interesting to muse about.

Cosmetic industry Essay Example | Topics and Well Written Essays - 750 words

Cosmetic industry - Essay Example However, the cosmetic industry is still growing with ever-increasing sales fueled mainly by women’s obsession to look better. For such reasons the cosmetic industry has been under strict monitoring and regulations. Global Cosmetic Industry Cosmetics are being manufactured by a few dominant multinational corporations that came into existence in the early 1900s. However, the supply of cosmetics is widely distributed between both developing and developed countries. Cosmetic industry is valued at approximately US $40 billion. Those cosmetic products which have "Made in France" written on their labels are highly valued on the international market. Since cosmetics are popular among women who are fans of TV and movie actresses and women who want to be like those actresses, many cosmetic products specifically perfumes are endorsed by actors and singers. The global cosmetic industry appears to be changing rapidly. Various known companies sell cosmetics both online and in retail outlets . As far as the marketing tactics used are concerned they include sponsoring fashion shows, getting brand ambassadors to do ads and other forms of conventional advertising. As life expectancy has increased cosmetic industry has modified its products from beauty enhancing to anti-ageing or beauty sustaining products. As globalization happens more consumers are using standardized cosmetics rather than affordable and low quality local products. As a result cost of production has been minimized tremendously by the firms. Europe and North America continue to be the major markets for cosmetic products while Asian countries specifically India, China and Indonesia are growing markets due to high population growth rate and increase in media exposure. Major cosmetic companies â€Å"Names and sales in Billions of US Dollars of the top 20 cosmetic companies in the world 1. Procter & Gamble– $26.3, 2. L’Oreal - $25.8, 3. Unilever- $16, 4. Avon- $7.6, 5. Beiersdorf- $7.5, 6. Estee Lauder- $7.3, 7. Shiseido- $6.9, 8. Kao- $5.9, 9. Johnson & Johnson–$5.6, 10. Henkel- $4.4, 11. LVMH- $3.7, 12. Coty- $3.5, 13. Chanel - $3.0, 14. Limited Brands– $2.7, 15. Mary Kay– $2.6, 16. Yves Rocher– $2.5, 17. Natura- $2.1, 18. Alticor - $1.9, 19. Kose- $1.8 and 20. Oriflame - $1.7† (Perry). Ethical issues involving the cosmetic industry Before one starts discussing what is ethical or unethical one must understand the meaning of the word ethics. Ethics is the study of morality. It deals with what is the right thing to be done and what is wrong. Ethical principles can vary between groups and individuals, however, certain moral principle are universal. These include being honest in business dealings, respecting elders and respecting the laws. There are people or firms who are doing something which is legal yet unethical. Currently, the aforementioned statement is the biggest dilemma the world faces when discussing and implementing ethical behavi or. As far as the cosmetic industry is concerned it has been accused of unethical practices on multiple occasions. The reason behind unethical practices is almost always profit maximization at the expense of customers and other stakeholders. Main ethical issues are the following: 1. Animal testing: Many cosmetics are tested upon animals like mice, pigs, monkeys and rabbits. This results in noticeable suffering and pain for the innocent animals. Animal testing is done to measure the level of skin

Education and Testing Standards - Wisconsin Essay

Education and Testing Standards - Wisconsin - Essay Example The document provides objectives that teachers are expected to achieve and measured via the scores of their students. However, it does not dictate how these are to be taught. The strategy is left to the teacher to determine and implement. You will find, however, that there are three main points common in all grade levels: training students towards critical thinking, use of technology as aid to learning, and giving the students the confidence to learn, impart what they know, and ask questions and explore to know more. The measure of these standards is where each grade level differs. Reading and Writing for the early years of K-5 put emphasis on understanding the details of the text while later years concentrate on understanding the subtext, understanding the context, and analysing characters via their personal experience. Interstate School Leaders Licensure Consortium (ISLLC) Administrator Standards The CCS is a 13-page administrator standard that clearly defines the responsibilities of administrative officials involved in the education of children. Like CCS, it defines the expectations but does not provide for how these expectations are to be met. The document is pretty straight forward but very helpful for teachers in order to understand the point of view of administrators when they make decision and set direction of a school. There are always some differences between how teachers see things and how administrators will do things because of the very nature of their obligations. In summary, they have seven major concerns: (1) know the teachers’ objectives, how they can develop in their profession, teaching style, and how students see the student, (2) know the students in terms of knowledge, disposition, and performance, (3) nurture a school conducive for learning, (4) nurture a system that will help push the students forward, (5) establish relationship between the families and communities of students, (6) work with integrity, ethics and fairness, and (7) learn and work with a larger political, social, legal, and cultural perspective. Interstate New Teachers Assessment and Support Consortium (INTASC) Teachers Standards The INTASC is a 10-page teachers standard. It sets the minimum requirements of a teacher in terms of knowledge, character, and teaching skill. It does not set objectives on what a teacher must achieve at the end of a school year. It is a requirement on what a teacher should be to be able to effectively teach their courses to students and use the strategies set forth by the CCS. Of the 10 points, four are most likely the hardest to measure or determine: a teacher’s ability to set a collaborative learning environment, the use of both formal and informal assessment strategies, understand how students are different and still be able to come up with a strategy that would nurture all students, and understand how to be of help to the students on an intellectual, social and personal level without invading privacy. How t he Documents Are Similar Never the Details. These documents set the objectives that teachers and administrative personnel must achieve for students to learn what they are expected to possess for college and, eventually, the professional world. To a certain extent, it also provides the strategies that teachers can utilize to achieve the objectives but none of these documents provide specific steps on how to get to the

Religion & society Essay Example for Free

Religion society Essay Religion is a set of beliefs and practices, often centred upon specific supernatural and moral claims about reality. The functionalist, such as Emile Durkhiem sociological perspective about the role of religion in society is that; Religion is exceptionally important because it has a great influence on everything from government to social order and family relationships. They also believe religion maintains social solidarity and value consensus amongst societys population and this helps maintain the well-being of society. Many feminist sociologist such as Armstrong, argue that religious institutions and beliefs help legitimise gender inequality. Like Marxist, feminist argue that religion is a product of patriarchy rather than capitalism. However, religion can maintain mechanism as it maintains the exiting system of exploitation, and reinforces class relationships and inequalities; Religion also diverts peoples attention away from the real sources of oppression the ruling class, creating a false class conscience. This social control is also achieved because the ruling class adopts traditional religious beliefs and these believes legitimate and justifies, theyre social positions e. g. monarchs, ordained by god in modern society. My aim is to find out how important is religion to people in todays society. This is because religion affects different societies in different ways and different forms, causing the forms of society to change. Religion can be a driving force in society, but as a reactionary rather than a radical way. So I am going to find out how different people from different cultures react to religion under different circumstances.

swatch :: essays research papers

Competitive Environment One main competitor was Timex They designed a simple low cost cheap watch that was made up of new alloy bearings. By having this new material it made automated production easier. The Timex watches were priced at a low rate and were marketed to be disposable. The were priced to low and they were made so that they couldn’t be opened they made for not aftermarket repair or sales of parts. At the end of the 50’s one out of three watches bought in the US were a Timex.   Ã‚  Ã‚  Ã‚  Ã‚  In 1970 with the introduction of the Quartz technology changed the market place once again. The quartz watches had some advantages over the Swiss, they were based on electronics, it made it easier to add the date or the day to the watch. It also became significantly cheaper to manufacture, because the cost of the chips were being driven down by chip manufactures.   Ã‚  Ã‚  Ã‚  Ã‚  Out of this wave and leading the way were manufacturers like Hattori-Seiko and Citizen. The two companies made huge investments in fully automated facilities around the world. They were soon joined by Casio, which was specializing in a low cost multifunctional, plastic watch that was incorporating features such as timers and calculators.   Ã‚  Ã‚  Ã‚  Ã‚  By 1979 Hattori-Seiko had become the world’s largest watch company in terms of revenues; they were producing 22 million watches annually. By the end of 1986 Citizen had become the overall global leader in both movement and finished watch production volumes. With the rise in quartz technology hastened the decline of the Swiss watch industry. The Japanese watch makes saturated the global market with the quartz watch at rock bottom prices. In the early 1980’s the Swiss market place in the watches below $100. their market share was 0%. Watches between $100 and $350 they had a market share of about 3%. But in the market place of $350 and above they carried a share of 97% of the market.   Ã‚  Ã‚  Ã‚  Ã‚  Some of the strengths were that they were making watches that were at a low cost high volume. The factories were placed all over the world and were able to ship to all the different market places with great eases. Also by using the quartz technology they were again able to cut cost to offer a cheaper watch to the consumer. The customers like the fact that they could buy a cheap great looking watch that would take a licking and keep on ticking.

Case of Thabo Meli V R

THABO MELI v R Fact of the case : The defendants had taken their intended victim to a hut and plied him with drink so that he became intoxicated. They then hit the victim around the head, intending to kill him. In fact the defendants only succeeded in knocking him unconscious, but believing the victim to be dead, they threw his body over a cliff. The victim survived but died of exposure some time later. The defendants were convicted of murder, and appealed to the Privy Council on the ground that there had been no coincidence between mens rea and actus reus in order to put them liable for murder.Principle of the case : Approach use is the series of acts. This approach involves treating a series of distinct act as continuent parts of a larger transaction. Liability may be attached where at some point in the series of acts, the accused has the necessary mens rea even if the mens rea does not coincide precisely in time with act causing death. Argument by the appellant: The appellant cont ended that the two acts done were separate acts.The first act was done accompanied by mens rea which did not caused the death but the second act that caused death. They argued that the second act was not accompanied by mens rea, therefore, they were not guilty of murder. Defence by the respondent : it appears from the medical evidence that the injuries which deceased received in the hut were not sufficient to cause the death and that the final cause of his death was exposure where he was left at the foot of the krantz.There is no doubt that the accused set out to do all these acts in order to achieve their plan. Judgment of the case : It was impossible to divide up what was really one series of acts; the crime was not reduced from murder to a lesser crime, merely because the appellants were under some misapprehension for a time during the completion of their criminal plot; and, therefore, the appellants were guilty of murder.

Interperative Biography of Leonardo Da Vinci

E Interpretive Biography Leonardo Dad Vinci is considered one of the greatest geniuses of all time. He was the epitome of the term â€Å"Renaissance Man†, which meaner a person with many talents. During the Italian Renaissance Dad Vine's accomplishments ranged from many fields such as anatomy, engineering, mathematics, nature ,philosophy, painting, sculpting and architecture. His achievements in these fields stem from an early age, Dad Vinci was an illegitimate child born of â€Å"Seer Piper, a notary, and Catering, a peasant woman who were unmarried†.At the age of 15 Dad Vinci was sent to Florence to be an Prentice of an aspiring artist named Overarching. This is where Dad Vine's talent for painting was first seen it is said that Overarching was so impressed with Leonardo addition to Veronica's painting that he break his paint brushes and said I will never paint again. According to Giorgio Vassar, Leonardo first demonstration of his talent in painting was while he was an apprentice in Veronica's studio.Leonardo helped in painting Veronica's Baptism of Christ he painted the left handed angel, which made the other figure look His contribution, the left-hand angel, made the other figures look bland and dull. It is said by Vassar that Overarching was so impressed by his apprentice's painting that it was said that he took his paint brushes and snapped and said that he will never paint again since Dad Vinci surpassed him.After this stage in Dad Vine's life he was accepted into the painter's guild of Florence, a guild was a medieval association of craftsmen or merchants, often having considerable power. After leaving Veronica's studio, Leonardo talent became widely known throughout Florence, however gained a reputation for not completing jobs he was commissioned. A commission that he received while in Florence was The Adoration of the Magi in 1481; it was an important work for monks of San Donate from a monastery At Scope Leonardo left this work undone in 1482 when he left for Milan.During his time in Milan he was commissioned another work which was from the Church of Francesco Grandee which asked him to paint The Virgin of the Rocks which was not done until twenty- five years later. It was during this time period that he wrote to Duke Oxfords in which he stated that he was a military inventor and engineer that could make indestructible bridges and safe chariots, at the end of the letter he also stated that he was an architect, sculptor and a painter. An excerpt from Vicar's book stated that â€Å"He also painted in Milan, for the Friars of S.Dominic, at S. Maria dell Gracie, a Last Supper, a most beautiful and marvelous thing; and to the heads of the Apostles he gave such majesty and beauty, that he left the head of Christ unfinished, not believing that he was able to give it that divine air which is essential to the image of Christ. This work, remaining thus all but finished, has ever been held by the Melamine in the greatest v eneration, and also by strangers as well; for Leonardo imagined and succeeded in expressing that anxiety which had sized the Apostles in wishing to know who should betray their Master.For which reason in all their faces are seen love, fear, and wrath, or rather, sorrow, at not being able to understand the meaning of 550) this showed his artistic views and how he displayed images as an art master. â€Å"Leonardo Last Supper, painted in Milan, is a brilliant summary of fifteenth-century trends in its organization of space and use of perspective to depict subjects three-dimensionally in a two- dimensional medium. â€Å"(Spiegel, 2009) Leonardo importance wasn't realized till the High Renaissance where he was presented as â€Å"a transitional figure in the shift to High Renaissance principles.He carried on the fifteenth- century experimental tradition by studying everything and even dissecting human bodies to see more clearly how nature worked. But Leonardo stressed the need to advan ce beyond such realism and initiated the High Renaissances preoccupation with the idealization of nature, or the attempt to generalize from realistic portrayal to an ideal form. â€Å"(Spiegel, 2009) Leonardo exhibited a period of the Renaissance where artist tried to make a realistic portrayal to an ideal portrayal.A description given by Giorgio Vassar in his biography of Leonardo Dad Vinci named The Genius of Leonardo Dad Vinci shows a firsthand source of how others thought of him â€Å"In the normal course of events many men and women are born with various remarkable qualities and talents; but occasionally, in a way that transcends nature, a single person is marvelously endowed by heaven with beauty, grace, and talent in such abundance that he leaves other men far behind, all his actions seem inspired, and indeed everything he does clearly comes from God rather than from human art. (Vassar, 1 550) shows the respect that Leonardo received from there artist during his lifetime. L eonardo most famous work is the Mona Lisa which was commissioned by Francesco Del Giaconda to make a portrait his wife; and after toiling over it for four years, he left it unfinished. Leonardo had one of the greatest minds of the Italian Renaissance. He tried to understand the inner workings of nature. Majority of his inventions and scientific ideas were ahead of its time. Leonardo was one of the first people to study the flight of birds and make an invention that modeled after how they glided in the wind.He also made drawings, schematics and designs for tanks, helicopters, and a parachute. Leonardo importance to art was even greater than his importance to science. He had a strong influence on many leading artists, including Raphael and Michelangelo. Leonardo balanced compositions and idealized figures became standard features of later Renaissance art. Painters also tried to imitate Leonardo knowledge of perspective and anatomy, and his accurate observations of nature. What most im presses people today is the wide range of Leonardo talent and achievements.He turned his attention to many subjects and mastered nearly all. His inventiveness, versatility, and wide-ranging intellectual curiosity have made Leonardo a symbol of he Renaissance spirit. † (Bin) Leonardo most important successes were the two techniques that he created which were suffuse and chiaroscuro. They are both painting techniques that deal with using shades of light and dark colors. Kauffman in â€Å"painting or drawing, the fine shading that produces soft, imperceptible transitions between colors and tones. (Britannica) Chiaroscuro is a â€Å"technique employed in the visual arts to represent light and shadow as they define three-dimensional objects. Some evidence exists that ancient Greek and Roman artists used chiaroscuro effects, UT in European painting the technique was first brought to its full potential by Leonardo Dad Vinci in the late 1 5th century in such paintings as his Adorati on of the Magi (1481). â€Å"(Britannica) Other important successes that Dad Vinci made were in engineering advance defenses for Milan.While he was working on the last supper he also made plans for mortars, battering rams, scaling ladders halberds and other defenses. Leonardo had many inventions and designs that were not recognized till his notebook was found and deciphered. Dad Vine's notebooks with his diagrams of engineering have drawings of the machines and brief notes that explain them. Dad Vinci was thorough in his anatomical diagrams and dissections, dissecting dead bodies were outlawed in Florence so that is why Dad Vinci was only allowed to perform dissections on criminals.

Legal Problems in Venezuela essays

Legal Problems in Venezuela essays The advent of Venezuelas constituent assembly of 1999, and with it, a new Constitution, with a whole new organization of the different branches of government, has drawn to public attention the preponderance of the political power that one particular branch the Judiciary- had attained with this new organization. The new Constitution organized the Judiciary from top to bottom as follows: - At the top lies the Supreme Tribunal of Justice with six different chambers comprised of 3 Justices each, with the exception of the Constitutional Chamber, composed of 5 Justices, and the Plenary Chamber which gathers the totality of Justices in the Tribunal, and meets to take administrative and politically influential decisions reserved to it by the Constitution. The Constitution also gave a particular chamber The Constitutional- a certain preponderance visvis all other chambers of the Tribunal, which lies in the power of constitutional control over their rulings. All Justices are appointed by the National Assembly to 9-year terms, which are renewable at the end of such terms. Interestingly, the power to administrate the branch centrally and to appoint the countrys judges also lies on the Supreme Tribunal. - The aforementioned administrative control was delegated by the Supreme Tribunal into a constitutionally created body, the Executive Directorship, nonetheless retaining in a specially created Judicial Commission certain decision making power, and hierarchical control over the Executive Directorship. - At the bottom lies? all courts and tribunals, which are nationally, regionally and locally administered. The Supreme Tribunal appoints all Judges. Administrative staffs that serve judges are appointed by the Executive Directorship. This brief introduction may have served the purpose of providing the reader with the sense that a power constructed in such a way retains an immeasurable ...

How to Document the Marketing Process in Six Steps - CoSchedule

How to Document the Marketing Process in Six Steps Documenting your marketing processes gives you the steps you need to complete every project you take on.  Its a vital part of executing any strategy. Perhaps you’re looking to revamp an outdated workflow or  maybe youre looking to make your team more efficient and collaborate better. This post will walk you through how to build a marketing process from start to finish. Once your process is developed, it will help you maximize your time and get things done as efficiently as possible. DID YOU KNOW: You can manage and execute your entire marketing strategy using the Marketing Suite? From social media planning and publishing to marketing project management and task organization to content marketing strategy and execution,  the Marketing Suite is the most complete marketing platform to get better results. Download Your Marketing Process  Template Marketers who document their process  are 538% more successful. Be like them. Document your own process with this easy-to-use template.Document the entire marketing process with this free template.What is a Marketing Process? A marketing process is: â€Å"A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.† So ... how exactly does the marketing process work? And how does documenting one help you achieve...Step One: What Does Your Company Do? The first step in creating your marketing process is to highlight the mission statement of your company. All of your marketing efforts will revolve around fulfilling that statement for your customers. Take a look at some of the mission statements of these brands: Starbucks: To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Discovery Benefits: Discovery Benefits is transforming the complexity of employee benefits administration with innovative solutions and extraordinary customer service delivered by empowered and knowledgeable employees. : A family of Agile marketing products that will help you stay focused, deliver projects on time, and make your team  happy. Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. Tesla: To accelerate the world's transition to sustainable energy. Each one of these companies creates materials, campaigns, and more to help foster those mission statements. Take   for example. Every feature we build helps marketing teams get organized and save time. All of your marketing efforts should relate back to fulfilling this mission or the goals that have been set. Define the goal behind your marketing process. Follow this template to get started: {My company} exists to {provide benefit} through {product or service}. Documenting your #marketing process? Start with your mission statement.Step Two: Conduct a SWOT, 5C’s or PEST Analysis The next step in creating your marketing process is running an analysis for your marketers. You have three options to choose from: A SWOT analysis.  These analyses  run through the internal and external strengths, weaknesses, opportunities and threats that your organization faces. The 5C’s analysis.  The 5C’s analyses focus on the company, collaborators, customers, competitors, and climate of your marketing. A PEST Analysis.  The PEST analysis focuses on more environmental factors like politics, the environment, social climate, and technology. Here are three types of competitive analyses to consider when documenting the #marketing process.Conducting a SWOT Analysis A SWOT analysis  a relatively straightforward process. As a team, you will need to identify the internal strengths and weaknesses of your organization. To find your strengths  answer questions like: What does our organization do well? What processes do we have in place that help us stay efficient? What do we currently do that is a unique strength of our organization? To find your weaknesses  answer questions like: What could we improve in our organization? What is causing a constant roadblock to our progress? What are we currently doing in our marketing process that could use improvement? Each of these questions should address the internal factors that are helping or hindering the success of your marketing. The second part of the SWOT analysis is going to focus on the opportunities and threats that affect your marketing outside of your organization. To analyze the opportunities  outside your organization answer the following: What are we currently doing in our marketing that is fulfilling our mission statement or goals that have been set for our team? What is going on in the current market that we can use as an opportunity? What is changing in our industry that we could take advantage of right now? Once you’ve found opportunities to expand your marketing, analysis the threats  that may impede your success. Answer the following questions: What are our competitors doing better than us? Are there changes in our industry that could threaten our efforts? Is there anything going on politically, economically, or socially that could hinder our marketing efforts? If running a SWOT analysis is something your marketing team wants, use the analysis template that you downloaded earlier in your marketing process strategy bundle. This is how to run a SWOT analysis.How To Run A 5C’s Analysis Another analysis that your marketing team  can choose to run is a 5C’s analysis that focuses on your: Company. Collaborators. Competitors. Climate. Customers. For this analysis, answer the following questions and record them in the 5C analysis template. Company Question Examples: What marketing strategies are we employing that are making a positive impact? What strategies are we using that aren’t making an impact on our audience? What roadblocks are continually recurring that hinder our marketing process? Collaborator Question Examples: Who are we working with that is having a positive impact on our marketing efforts? Who is up and coming in our industry that we could partner with? What relationships aren’t having the same effect that they used to? Competitors Question Examples: Who are our most significant competitors? What are they doing that we currently aren’t? What tactics seems to resonant with their audience? Climate Question Examples: Is there anything happening in our industry that would affect our marketing tactics? Are their new best practices in our industry? Is our industry growing or shrinking? Customer Question Examples: What tactics are resonating with our audience? What have they come to expect from us? Is there anything we can be doing to increase the loyalty to our brand? Fill in your analysis in the marketing process template. This is how to run a 5 C's analysis.Running a PEST Analysis No, this isn’t about potential bugs in the office. A PEST analysis involves  looking at the political, economic, social, and technological factors that may affect your organization. To run a PEST analysis, record answers to the following questions. Political Climate Questions: Are there any upcoming elections that could affect the way our product is used or made? Could any upcoming legislation affect the way our organization conducts its business? If there is an upcoming legislation change that affects your organization, how quickly will that take effect? Economic Climate Questions: What is the current outlook for the economy? If you do business with foreign countries, what does the current exchange rate look like? How much are our target audience members spending on products or services we sell? Social Climate Questions: Are there any social movements that our company should be addressing? How does the upcoming generation of buyers feel about our product? Is there any social faux-pas arising that could affect how people view our business? Technological Climate Questions: Are there any new tech tools that could help us do our jobs better? Are there any new tech advancements in our industry that we could bring to our customers? If new technology is coming to our industry, how quickly will it make an appearance? Record your answers in the PEST analysis template you downloaded earlier. Here's how to run a PEST analysis.Step Three: Creating Your Marketing Strategy Now that you have a full analysis of your organization  and your industry, you can begin to shape your marketing strategy. Define Your Target Audience To start creating your strategy, you need to define who your target audience is.   Your target audience is: â€Å"The ideal customer you want to attract to your product or service through your marketing efforts.† To start finding your target audience ask your marketers the following: Who is already a part of our existing audience? Who responds best to our efforts? Why do people use our product or service? What type of problem do they experience? As you begin to format the answers to those questions, you’ll create a target audience statement which could look something like: â€Å"[Target Demographic] experiences [problem] which is leading them to interact with our organization and use our services.† Read more  about how to develop your target audience  and marketing persona. Documenting your marketing strategy? Don't forget your target audience.Creating Marketing Goals The next step in formatting your marketing strategy is to develop a series of marketing goals that connect back to the business goals that were mentioned earlier. Your marketing goals should be S.M.A.R.T. This means they should be: Specific.  You should know exactly what you'd like to accomplish. Measureable.  If you can't measure it, it's not useful. Attainable.  Stretch yourself, but avoid setting yourself up for failure. Relevant.  Your marketing goals should be connected to clear business outcomes. Time-based.  Give yourself a deadline by which you'll achieve your goal. For example, if we were to go back to the overarching goal for the mattress company which was to sell mattress your marketing goals would want to help contribute to that goal. A possible marketing goal for this example would be: â€Å"Increase the website referral traffic coming from social media channels by 25% in the next quarter.† You can set as many goals as you need to complete each marketing project. Learn how to set your goals. Every documented #marketing strategy should include clear goals.Remember, the most important thing with your marketing goals is that they are tied to wider business objectives. Ensuring Your Marketing Goals Contribute to the Bottomline Let's say your overarching business goal is to have 20 million in revenue by 2020. In order to increase revenue, you have to increase sales. In order to increase sales, you've got to increase leads coming into the marketing funnel. This is where you come in. You've identified that you need to bring in 1,000 leads per month. Working back from there helps you identify the one lead metric to focus on. Your website is the largest lead generator, so to increase the number of leads, you've got to increase traffic. Say you get 5,000 website visitors each month; is it possible to convert 20 percent of them? Likely not. In reality, a 2-5 percent conversion rate is more accurate. To hit your goal of 1,000 leads, you need between 20,000 and 50,000 website visitors. Now you've found the one metric to focus on. Every activity you do should focus on increasing the volume of website visitors from 5,000 to 20,000 (to hit a 5 percent conversion rate). Set A Budget The last step in your marketing strategy is setting a budget up. Your budget will determine what resources and strategies you use throughout the year. There are four ways you can set a budget for the year: Percent of Revenue.  This is where the revenue that your organization brings in determines what your budget will be. Top-Down.  This is where your CMO or boss decides what your marketing team will spend. Competition Matching.  This type of budget is based on trying to reverse engineer what your competitors are doing. Goal Driven.  This type of budget is based on the goals that you have set for the year. The amount you spend on each project will depend on the kind of goal you need to reach. Learn more about creating a marketing budget, with our  marketing strategy guide. Have questions about working budget into your marketing strategy? We have answers.Step Four: Building Your Marketing Mix The next step in your marketing process is going to be building  your marketing mix. According to The Economic Times: â€Å"The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.† This is usually broken down into the four P’s: Product, Price, Promotion, and Place. Product.  The product of your marketing mix is going to refer to how the thing that your company is selling is produced. It includes things like branding, packaging, quality of the product, features and more. Price.  Price in a marketing mix refers to how much your product or service costs. It also includes things like the discounts your company may offer, and it’s perceived value. Promotion.  Promotion is how your organization sells the product to your target audience. This includes things like advertising channels, public relations, sales and publicity efforts that sell your product. Place. Place refers to where your product or service is produced. This could involve distribution channels, outlet locations, how your product is transported and stored. Check out this SlideShare on how to build a marketing mix: As you continue to develop your mix, record it in the 4P’s spreadsheet that was in your downloaded strategy kit. What does your #marketing mix look like?Step Five: Execution The next part of your marketing process is determining how to use it when you execute your projects. Here is how each part of your marketing execution can be used. Target Marketing Process Target marketing involves breaking down your target audience into smaller segments and sending those segments messages to move them further down the marketing funnel. Here are some ways you can segment your audience: By demographic. By location. By lifestyle or income level. By behavior (hobbies, interests, shopping habits, etc). After you have your segments drawn up your marketing process should look something like this:

No topic Essay Example | Topics and Well Written Essays - 250 words - 2

No topic - Essay Example I think that you described Adlers beliefs really well. However, I was a little confused with what you meant in your second sentence.  It was good though that you had the time to write something down because I had difficulty trying to put it into my own words. The quality of education today is far superior to what it was in my day. When my kids were in middle school, they had to learn so much more than I did when I was in middle school. This can be seen in the higher math levels today in middle schools. I believe that our children have better opportunities to gain a quality education at earlier stages in their lives.   It is impossible to stereotype that all children cannot be educated; many children in today’s society are much more mature and have life experiences. On the other hand, there are many adults who are immature and lack motivation. Adler suggested that some children and young adults do not take things seriously, are not responsible enough, and dont have the maturity to fully comprehend what is being presented to them. In order to combat his, basic skills of learning must be taught at a young age and these skills need to be built upon over time so our youth will be prepared enough to become "educated" later in their